'Glee': Last week's episode inspires record traffic for LGBT suicide prevention organization The Trevor Project 

fyeahgleeclub:

Glee‘s winter finale featured a storyline surrounding former bully Karofsky (Max Adler), who attempted suicide after finding himself the target of gay bullying. The episode included a PSA for The Trevor Project, a national organization that helps prevent LGBT suicide that counts Daniel Radcliffe and Glee‘s own Darren Criss, Kevin McHale, and Adler among its supporters. The episode of the Fox hit led to a record number of traffic for the organization’s website and phone number. “What was great about the show is that they worked in conjunction with us so we knew in advance that there was going to in all likelihood be an increase in volume,” says co-founder Peggy Rajski. “What happened was the volume went up about 300 percent but we were ready.”

Rajski says The Trevor Project toll-free number fielded triple the number of calls normally received plus a huge online boost. “On average, our site probably attracts about an average of 1500 visits a day,” she admits. “Tuesday we got 10,000. There’s the power of network TV.”